Spearheaded user research initiatives for three ed-tech products serving a hybrid learning ecosystem, utilising a variety of qualitative and quantitative methodologies. Developed and standardised research operations and conducted training for designers and engineers to enhance their proficiency in and understanding of research methods. Presented critical research insights to the product team and senior management, driving strategic changes that resulted in a 30% cost reduction and 40% revenue increase. Conducted comprehensive market research to identify emerging trends and opportunities, shaping strategic decisions and business growth initiatives. Facilitated cross-functional collaboration through establishing effective communication channels, ensuring alignment and synergy between product and curriculum teams.

Drove user research with stakeholders and users to create designs for three web-based learning platforms in one year. Recruited and conducted usability tests with more than 55 potential website users. Managed data collection and analysis. Gathered more than 120 insights, which were translated to specific recommendations. Raised UX/UI awareness in the research team, which was comprised of an engineer, developer and academic, and championed for UX adoption. Created content to ensure information is presented in a clear, logical and user-friendly way. Improved copy on a key webpage resulting in a 45% decrease in bounce rate. Supported UX design process by designing and creating visualisation for UI, including typography, colours & branding, and iconography.

Consultant to English Language teacher-leaders, advocating for curricular technology integration. Re-conceptualised teacher training in response to Covid-19 by conducting large-scale user research, ideating design solutions and facilitating workshops with stakeholders. Led a team in designing video-based training resources. Conducted nation-wide research on an educational technology policy for primary schools and presented recommendations to senior management.