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Samuel Cohen

Communication, PR & Media Training Expert | Strategic Storyteller | Empowering Brands & Leaders

Australia/Melbourne (UTC+10)
English

About

A dynamic Communication, PR, and Media Training specialist with 15+ years of experience shaping narratives and elevating brand reputations across Australia’s leading agencies. Renowned for delivering impactful media strategies, crisis communications, and executive coaching, this expert blends deep industry knowledge with a passion for empowering professionals to communicate with confidence and clarity. Recognized for excellence in client outcomes, media relations, and leadership development, they are a trusted advisor to both corporate and public sector leaders.

Key Skills

Experience

Senior Account Director | Ogilvy PR

Jan 2021 - Present
- Led award-winning national campaigns for Fortune 500 clients - Developed crisis communication protocols - Trained C-suite executives in media engagement

Head of Media Training & Strategy | ICON Agency

May 2017 - Dec 2020
- Designed and delivered bespoke media training workshops - Managed high-stakes public relations for government and tech clients - Enhanced digital storytelling capabilities

Communications Consultant | Sling & Stone

May 2013 - Mar 2017
- Crafted brand narratives for disruptive startups - Secured top-tier media coverage - Mentored junior consultants in strategic communications

Education & Certificates

Professional Certified Coach (PCC)

International Coach Federation (ICF)
Oct 2024

Accreditation in Public Relations (APR)

Public Relations Society of America (PRSA)
May 2022

Strategic Communication Management Professional (SCMP)

International Association of Business Communicators (IABC)
Sep 2016

Bachelor of Communication (Public Relations)

RMIT University
Apr 2013

Schedule a Session

Consulting Call

30 min
Free

Executive Coaching

60 min
$919.91 for 6 sessions

Leadership Coaching

60 min
$1379.87 for 10 sessions

Recommended Training Topics

Constructive Feedback

This training offers a comprehensive exploration of constructive feedback, a pivotal skill in personal and professional growth. Participants will learn effective techniques to provide feedback that is both informative and motivating. By mastering these skills, learners can improve team dynamics, enhance performance, and foster a culture of continuous improvement in any organization.

Meeting Facilitation

This training focuses on meeting facilitation techniques aimed at fostering effective communication and collaboration. Participants will learn to manage diverse group dynamics, streamline decision-making processes, and ensure productive outcomes. With practical applications, this program is ideal for enhancing leadership and management skills across various professional settings.

Stakeholder Engagement

The Stakeholder Engagement training equips professionals with essential skills to connect and collaborate with stakeholders effectively. Participants will gain insights into building trust, managing expectations, and facilitating meaningful dialogues. This training is vital for professionals looking to enhance interpersonal skills and ensure successful outcomes in collaborative projects across various industries.

Collaboration Tools (Slack, Teams, etc.)

This training on Collaboration Tools provides comprehensive insights into platforms like Slack and Teams. Learners will explore key functionalities, communication enhancements, and productivity boosts these tools offer. Emphasizing real-world applications, participants will gain proficiency in leveraging these tools for seamless teamwork and efficient project management, vital in today’s digital workplace.

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