About
A dynamic Communication, PR, and Media Training specialist with 15+ years of experience shaping narratives and elevating brand reputations across Australia’s leading agencies. Renowned for delivering impactful media strategies, crisis communications, and executive coaching, this expert blends deep industry knowledge with a passion for empowering professionals to communicate with confidence and clarity. Recognized for excellence in client outcomes, media relations, and leadership development, they are a trusted advisor to both corporate and public sector leaders.
Key Skills
Experience
Senior Account Director | Ogilvy PR
Jan 2021 - Present
- Led award-winning national campaigns for Fortune 500 clients
- Developed crisis communication protocols
- Trained C-suite executives in media engagement
Head of Media Training & Strategy | ICON Agency
May 2017 - Dec 2020
- Designed and delivered bespoke media training workshops
- Managed high-stakes public relations for government and tech clients
- Enhanced digital storytelling capabilities
Communications Consultant | Sling & Stone
May 2013 - Mar 2017
- Crafted brand narratives for disruptive startups
- Secured top-tier media coverage
- Mentored junior consultants in strategic communications
Education & Certificates
Professional Certified Coach (PCC)
International Coach Federation (ICF)
Oct 2024
Accreditation in Public Relations (APR)
Public Relations Society of America (PRSA)
May 2022
Strategic Communication Management Professional (SCMP)
International Association of Business Communicators (IABC)
Sep 2016
Bachelor of Communication (Public Relations)
RMIT University
Apr 2013
Articles & Resources
How tech workers really feel about work right now
Results from our first-ever large-scale tech worker sentiment survey
Aaron Kang
Thoughts on Figma's announcements
245: What does post-Config look like?
Aaron Kang
UI/UX Study Case: Redesign & Improving Watching Experience on Disney+
A detailed UI/UX case study where I redesigned the Disney+ mobile app to improve the overall viewing experience. This project explores user pain points, design decisions, and solutions focused on personalization, navigation, and accessibility.
Aaron Kang
A Coach’s Guide to Communication Strategy That Sticks
Strong communication strategy aligns messages, audiences, and channels to drive action, not noise. This guide shares a coach’s playbook: define outcomes, segment audiences, craft story-led messages, choose channels intentionally, and measure behavior change—not vanity metrics—to build trust and sustained engagement.
Aaron Kang
Schedule a Session
Resume Clinic
45 min
Free
Strengthen resume impact with tailored achievements, keywords, and structure.
Career Pathing Consultation
45 min
Free
Discover career paths suitable to your skills, competencies and interests.
Mock Interview
60 min
Free
Practice interviews, receive targeted feedback, and refine persuasive storytelling.
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Recommended Training Topics
Difficult Conversations
This training on Difficult Conversations equips participants with the skills to handle sensitive discussions effectively. It focuses on techniques for managing emotions, communicating clearly, and understanding different perspectives. The program is crucial for maintaining professional relationships and can be applied in various real-world scenarios, enhancing both personal and professional interactions.
Internal Communication Strategy
This training provides a comprehensive understanding of developing an effective internal communication strategy. Participants will learn key skills in message crafting, channel selection, and audience analysis, focusing on enhancing organizational communication. By the end of this program, learners will be equipped to implement strategies that significantly improve engagement and information flow within their organizations.
Constructive Feedback
This training offers a comprehensive exploration of constructive feedback, a pivotal skill in personal and professional growth. Participants will learn effective techniques to provide feedback that is both informative and motivating. By mastering these skills, learners can improve team dynamics, enhance performance, and foster a culture of continuous improvement in any organization.
Email Etiquette
This training on Email Etiquette focuses on enhancing communication skills through email. Learners will master crafting clear, concise, and professional emails suitable for diverse business situations. Practical applications include efficient time management, improved workplace relationships, and effective information exchange. This course is essential for professionals in any industry aiming to communicate effectively via email.