About
A dynamic Communication, PR, and Media Training specialist with 15+ years of experience shaping narratives and elevating brand reputations across Australia’s leading agencies. Renowned for delivering impactful media strategies, crisis communications, and executive coaching, this expert blends deep industry knowledge with a passion for empowering professionals to communicate with confidence and clarity. Recognized for excellence in client outcomes, media relations, and leadership development, they are a trusted advisor to both corporate and public sector leaders.
Key Skills
Experience
Senior Account Director | Ogilvy PR
Jan 2021 - Present
- Led award-winning national campaigns for Fortune 500 clients
- Developed crisis communication protocols
- Trained C-suite executives in media engagement
Head of Media Training & Strategy | ICON Agency
May 2017 - Dec 2020
- Designed and delivered bespoke media training workshops
- Managed high-stakes public relations for government and tech clients
- Enhanced digital storytelling capabilities
Communications Consultant | Sling & Stone
May 2013 - Mar 2017
- Crafted brand narratives for disruptive startups
- Secured top-tier media coverage
- Mentored junior consultants in strategic communications
Education & Certificates
Professional Certified Coach (PCC)
International Coach Federation (ICF)
Oct 2024
Accreditation in Public Relations (APR)
Public Relations Society of America (PRSA)
May 2022
Strategic Communication Management Professional (SCMP)
International Association of Business Communicators (IABC)
Sep 2016
Bachelor of Communication (Public Relations)
RMIT University
Apr 2013
Articles & Resources
Thoughts on Figma's announcements
245: What does post-Config look like?
Aaron Kang
UI/UX Study Case: Redesign & Improving Watching Experience on Disney+
A detailed UI/UX case study where I redesigned the Disney+ mobile app to improve the overall viewing experience. This project explores user pain points, design decisions, and solutions focused on personalization, navigation, and accessibility.
Aaron Kang
How tech workers really feel about work right now
Results from our first-ever large-scale tech worker sentiment survey
Aaron Kang
A Coach’s Guide to Communication Strategy That Sticks
Strong communication strategy aligns messages, audiences, and channels to drive action, not noise. This guide shares a coach’s playbook: define outcomes, segment audiences, craft story-led messages, choose channels intentionally, and measure behavior change—not vanity metrics—to build trust and sustained engagement.
Aaron Kang
Schedule a Session
Career Pathing Consultation
45 min
Free
Discover career paths suitable to your skills, competencies and interests.
Resume Clinic
45 min
Free
Strengthen resume impact with tailored achievements, keywords, and structure.
Mock Interview
60 min
Free
Practice interviews, receive targeted feedback, and refine persuasive storytelling.
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Recommended Training Topics
Constructive Feedback
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Meeting Facilitation
This training focuses on meeting facilitation techniques aimed at fostering effective communication and collaboration. Participants will learn to manage diverse group dynamics, streamline decision-making processes, and ensure productive outcomes. With practical applications, this program is ideal for enhancing leadership and management skills across various professional settings.
Stakeholder Engagement
The Stakeholder Engagement training equips professionals with essential skills to connect and collaborate with stakeholders effectively. Participants will gain insights into building trust, managing expectations, and facilitating meaningful dialogues. This training is vital for professionals looking to enhance interpersonal skills and ensure successful outcomes in collaborative projects across various industries.
Collaboration Tools (Slack, Teams, etc.)
This training on Collaboration Tools provides comprehensive insights into platforms like Slack and Teams. Learners will explore key functionalities, communication enhancements, and productivity boosts these tools offer. Emphasizing real-world applications, participants will gain proficiency in leveraging these tools for seamless teamwork and efficient project management, vital in today’s digital workplace.